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We’re putting the G into Gaming this Valentine’s Day…

Posted by: Liz Prince

We know that gender imbalance in the Games industry is still a huge problem.

Around 20% of the workforce is female and an even smaller percentage of those are engaged in development roles or in leadership positions. Games is such a fantastic, progressive place but change has been slow, we’re here to find ways the industry can put its foot on the accelerator to make Games a go-to career choice for women, from all walks of life. 

Launching on the 14th February, Putting the G into Gaming is a campaign to drive diversity forward with actionable steps, promoting gender balance to the top of the agenda in games companies. 

Together, we...

Champion women working in the industry — sharing advice, support, guidance and a voice to speak out

  • Promote diverse thinking, working directly with studios to share our community feedback — offering them the tools they need to provide a working environment that’s gender neutral and welcoming to all
  • Attract and connect with female talent working outside of the industry to encourage them to see Games as a career for them
  • Share the love and passionately celebrate the wonderful women working in Games!

Join the initiative. 

Founded by and in association with Amiqus — our world is in specialist games recruitment, so we take our responsibility for inclusion seriously, but I want to be clear that this is an industry mission, not a business venture. 

Putting the G Into Gaming is a platform open for everyone to contribute positively and become a hub for real ideas, real actions and real change. I’m a woman in the games industry, so this means a lot to me personally and I’d like to play a part in making a difference… and hope that you’ll join me! ☺

Just one last thought to share — in terms of our approach, we’ve specifically decided not to build a forum for sharing bad experiences. We’re acutely aware that there are behavioural issues in games (as in other industries) where there is gender or power imbalance, and we’re not closing our eyes or ears to that, but we want to focus on actions to attract women. I believe that companies who are serious about having a balanced work force will make sure they’re ready to invite women in. I hope you agree. 

Ready to make a change?

Over the next few days we’ll be asking you to join the community on all our social channels, invite your friends, and spread the word! You can help us increase momentum and accelerate change by joining the initiative and share the message using the hashtag #GintoGaming. 

This is just the start of the journey. Over the next few 12 months we’ll be hosting webinars, networking opportunities, action days and anything else the community wants! Thanks to our friends in the industry media there will also be a G Into Gaming award introduced later this year – watch this space… ☺ 

To take part, join our facebook group here or contact us at 


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