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Product Marketing Manager

  • Location: Leamington Spa
  • Salary/rate: £30,000 - £50,000
  • Date posted: 11/06/18
  • Job reference: 6478
  • Permanent

Are you a brand marketing specialist? Can you define and execute global product marketing strategy for AAA boxed products?

We're partnered with one of the UK's most notable and successful AAA game developers. They're in the process of expanding their marketing team, and as such are looking for a Product Marketing Manager to take ownership for the brand management of two top tier game franchises. The studio has a history of releasing best selling games with a high production value. 

This role would see you:

  • Create and own the Product Marketing Plan, which includes product positioning, target market identification and analysis, volume forecasting, category & competitive analysis, marketing strategy, creative development and through the line marketing execution
  • Evangelise and represent their brand(s) to both ‘internal’ stakeholders (via product reviews and greenlight meetings) and external stakeholders (via media events, retail presentations and consumer events)
  • Engage the studio in the marketing process to ensure alignment and engagement with strategic and creative direction
  • Use market data and consumer research to identify trade and consumer trends to help the studio to iterate on new ideas
  • Be a specialist within the product category

To be considered for this role, we'd love to see:

  • Strong video games marketing background, ideally with Console titles. Mobile backgrounds are welcome though!
  • Clear understanding of all marketing communications tools across the full marketing mix (including advertising, PR, CRM, retail, promotions & sales)
  • You are well networked and connected to the games publishing/retail eco-system
  • Confident and clear communication style
  • Genuine passion for games
  • Some academic background in Marketing would be useful, but not critical

The studio offers an unbuyable career opportunity, these guys are one of the biggest UK developers and enjoy global sales success. This team sits in their newly refreshed office which boasts great break-out areas and other cool amenities. The studio offers a host of benefits and market leading salary. 

Apply now - or speak to Alan Dixon on 01925 839737 or alan.dixon@amiqus.com for more information. 


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