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Amiqus talk to ITN Productions for ‘Changing the Game’ programme


In a unique communications partnership, The Independent Game Developers’ Association (TIGA) and ITN Productions have produced a news and current affairs-style programme – Changing the Game – which explores the future of the video gaming industry.

Introduced by National newsreader Natasha Kaplinsky, the programme features key industry interviews and news-style reports along with sponsored editorial profiles. The aim of this in-depth, online programme is to share knowledge and heighten awareness among policy makers, politicians and the wider public about the significant role that the video games sector plays in the UK economy. It tells the story of a thriving industry that, given the right support and encouragement at home, could see the UK reach its full potential on the global stage. 

Changing the Game demonstrates the success, expertise and achievement of the UK games industry. It examines the challenges facing the sector: in particular, access to finance and access to highly skilled development staff. The programme examines TIGA’s approach for addressing these challenges and considers the impact of Brexit on the sector.  

The programme also shows how students can embark on a career in the growing and dynamic video games industry, examining TIGA’s University Accreditation strategy and including interviews with students at The University of Portsmouth.

Changing the Game showcases some of the leading organisations in the UK’s games industry including TIGA members Amiqus, Codemasters, Playfusion, Rebellion and Supermassive Games.

“We were delighted to participate in this project” said Amiqus Business Manager, Liz Prince. “Accessing and attracting the best talent for the industry is a key factor for continued growth of the sector, we enable our clients to access global talent through innovative solutions and working together in partnership. We’re here to help make that happen and it’s great to get the message out there, especially in such changing times”. 

Liz also told us about making the programme. “I think most people would feel a little nervous before their first television interview, but the team from ITN’s bespoke production hub were so supportive and helpful putting us all at ease. They’ve done an amazing job and we’re delighted with the end result”.

Check out the full programme online here and here's National newsreader Natasha Kaplinsky introducing Amiqus:-

About TIGA

TIGA is the network for games developers and digital publishers and the trade association representing the video games industry. Its core purpose is to strengthen the games development and digital publishing sector by campaigning for the industry in the corridors of power, championing the industry in the media and helping our members commercially. For more information visit or follow on Twitter @TIGAmovement.

For more about ITN Productions -

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